Love is Art was founded by South African-born artist Jeremy Brown. As an abstract artist, Brown has been making paintings during intimacy for over a decade, inspired by the 1960's French artist Yves Klein and various performance art pieces by Andy Warhol. One day, a close friend complimented him on a painting that was hung inside his house. After discovering how the painting was made, she asked him to provide her with everything she needed to make a painting with her husband on their anniversary. Brown put together a small package with all of the materials needed and wrote a little directional note for them to follow. They absolutely loved it, and the idea was born.