While preparing their home for their new baby William, wife Rachel and husband Jack realized the absence of well-designed and quality home décor and organizational products. They were looking for something that would be versatile enough to grow with their family without the high-fashion price tag. Rachel, a professional home organizer, and Jack’s entrepreneurial spirit drove their quest to create freshly designed solutions for their home and yours. They decided from the start that in order to bring a product to life it needed to be versatile and look great doing so. All JR William products are designed in Queens, NY, hand-assembled overseas and tested in Rachel, Jack, and William's home.