With his unique insight into the preferences of his clients and stylists, John Allan began research and development for his product line in 1998. He designed his formulas specifically for the needs of men, and used the latest ingredients containing vitamins, botanicals, and marine plant extracts. John Allan also addressed the issues of performance, packaging and scent. In formulating his products, he used the best testing lab he could find – his thousands of New York City clients. Utilizing feedback from a select group of clients and members who splashed, spread, scrubbed, shaved, shampooed and showered with each and every product, John Allan and his team developed a high quality line with proven performance.