We want to do more—help more, live more, be more active. But the idea that we have to be perfect at everything we do sometimes holds us back. So those at Gaiam try to embrace every part of their perfectly imperfect selves—especially when it comes to yoga. That’s why they make yoga, fitness and wellness products for you, just as you are—from the beginner in you to the expert in you. The real you. Gaiam (pronounced "GUY-um"), is a fusion of "Gaia"—the name of the Ancient Greek Mother Earth goddess—and "I am.” It means, roughly, “I am the Earth” and is meant to encapsulate a sense of the beautiful interconnectivity of all things. Gaiam believes that by nurturing, protecting and respecting the Earth and everyone and everything that exists here, we enrich our own lives and those of future generations. Their mission is to use their standing as a leading lifestyle brand to make yoga, fitness and wellness accessible to all.